At ek777 we collect only what we need, use it only for the purposes we tell you about, and never sell it to anyone. This policy explains exactly what happens to your personal information when you use ek777.cash.
All data transmitted between your device and ek777 servers is fully encrypted at all times.
Before you read the full policy, here are the six principles that guide everything ek777 does with your personal information.
ek777 asks for your personal information only when we genuinely need it — to verify your identity, process PKR transactions, or operate your account. We don't collect data "just in case" it might be useful later.
ek777 does not sell, rent, or trade your personal information to any third party for marketing purposes. Full stop. Your data is used to run your account and nothing else.
All personal data stored by ek777 is protected by 256-bit SSL encryption in transit and AES-256 encryption at rest. Payment data is handled by certified payment processors and never stored directly on ek777 servers.
This policy tells you exactly what data ek777 collects, why we collect it, who can access it, and how long we keep it. We update this document whenever our practices change and notify registered members by email.
You have the right to access, correct, download, and request deletion of your personal data held by ek777. We honour these requests promptly and without unnecessary friction. See Section 9 for full details.
ek777 retains personal data only for as long as it is required to operate your account or to meet our legal obligations. When data is no longer needed, it is securely deleted or anonymised according to our retention schedule.
ek777 is the trading name of the online gaming platform operated at ek777.cash, providing casino games, live dealer experiences, PSL and cricket betting, virtual sports, fishing games, poker, jackpot slots, roulette, and related services to registered adult players in Pakistan.
For the purposes of this Privacy Policy, ek777 is the data controller — meaning we determine the purposes for which personal data is collected and the manner in which it is processed. Any questions about how ek777 handles your personal data can be directed to our support team using the contact details at the end of this document.
Data Controller: ek777 Platform (ek777.cash)
Contact Email: support@ek777.cash
Scope: This policy applies to all users of ek777.cash and any associated mobile-optimised versions of the platform.
ek777 collects personal data in two main categories: information you provide directly and information collected automatically through your use of the platform. Here is a full breakdown:
| Data Type | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, passport number | Registration & identity verification |
| Contact Data | Mobile number, email address | Registration |
| Financial Data | Easypaisa / JazzCash account reference, IBFT bank details, card last-4 digits | First deposit or withdrawal request |
| Verification Documents | Scanned CNIC, passport bio page | KYC verification request |
| Communications | Support chat transcripts, email correspondence | Ongoing support interactions |
| Responsible Gaming Data | Self-set deposit limits, exclusion requests | When player sets or requests these tools |
ek777 does not collect full card numbers, CVV codes, or full bank account numbers. Payment credentials are tokenised and handled exclusively by our certified payment processors.
ek777 collects your personal data through the following channels:
ek777 uses the personal data it collects for the following specific purposes. We do not use your data for any purpose beyond what is described here without obtaining additional consent or updating this policy:
ek777 processes your personal data under the following legal bases:
| Processing Activity | Legal Basis |
|---|---|
| Account registration and management | Contract performance |
| Processing deposits and withdrawals in PKR | Contract performance |
| Identity and age verification (KYC) | Legal obligation |
| Fraud prevention and anti-money laundering checks | Legal obligation & legitimate interest |
| Responsible gaming tools and enforcement | Legal obligation & legitimate interest |
| Customer support and dispute resolution | Contract performance & legitimate interest |
| Platform analytics and improvement | Legitimate interest |
| Marketing communications (if opted in) | Consent |
Where ek777 relies on legitimate interest as the legal basis for processing, we have assessed that the processing is necessary, proportionate, and does not override your fundamental privacy rights as a player.
ek777 does not sell your personal data to third parties. We share personal data only in the following limited and controlled circumstances:
Important: All third-party processors that handle personal data on behalf of ek777 are bound by data processing agreements that require them to handle that data securely, use it only for the specified purpose, and not to further disclose it without ek777's authorisation.
ek777 uses cookies and similar technologies to operate the platform and understand how it is used. A cookie is a small text file stored on your device by your browser when you visit ek777.cash. Cookies do not contain your payment information or full personal details.
ek777 does not use advertising or third-party social media tracking cookies. You can manage your cookie preferences through your browser settings. Note that disabling strictly necessary cookies will prevent you from logging into your ek777 account.
ek777 takes the security of your personal data seriously and has implemented the following technical and organisational measures to protect it:
If ek777 ever becomes aware of a data breach that poses a risk to your rights as a player, we will notify affected accounts promptly and take immediate steps to contain and remediate the breach.
As a registered member of ek777, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@ek777.cash with your account email and a description of your request. We will respond within 30 days:
Some rights cannot be exercised in full while your ek777 account is active, as certain data processing is necessary to perform the contract between us. For example, ek777 cannot delete your transaction history while your account is open as this is required for regulatory compliance.
ek777 retains different categories of personal data for different periods, based on operational necessity and legal requirements:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years | Legal and regulatory obligation |
| Transaction records (PKR deposits/withdrawals) | 7 years from transaction date | Financial regulation requirements |
| Identity verification documents | 5 years after account closure | Anti-money laundering compliance |
| Game and betting session data | Duration of account + 2 years | Dispute resolution and audit |
| Support communications | 3 years from the date of interaction | Dispute resolution reference |
| Cookie and analytics data | Up to 24 months | Platform improvement |
| Self-exclusion records | Indefinitely (or as mandated) | Responsible gaming compliance |
When retention periods expire, ek777 securely deletes or anonymises personal data so that it can no longer be linked back to any individual. Anonymised analytics data may be retained indefinitely for aggregate platform reporting.
ek777 is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. All registration processes include an age declaration and ek777 conducts age verification checks on accounts before the first withdrawal is processed.
If ek777 discovers that a minor has created an account and provided personal data, that account will be closed immediately, all data associated with the account will be deleted within 30 days (except where retention is required by law for fraud investigation purposes), and any deposits will be returned to the originating payment method after deducting any bonus funds used.
If you are a parent or guardian and believe your child has registered on ek777, please contact us immediately at support@ek777.cash. We will investigate and act swiftly.
ek777 reviews this Privacy Policy regularly and updates it when our data practices change, when we introduce new services, or when legal requirements make an update necessary. When material changes are made, registered members are notified by email at least 7 days before the new version takes effect.
The version number and effective date at the top of this page confirm which version you are reading. The current version is always available at ek777.cash/privacy-policy. Previous versions are available on request by contacting our support team.
If you have any questions about this Privacy Policy, want to exercise any of your data rights, or have a complaint about how ek777 has handled your personal data, please get in touch:
Email: support@ek777.cash
Subject Line: Privacy Request – [Your Account Email]
Response Time: We aim to respond to all privacy-related queries within 5 working days and to fully resolve data rights requests within 30 days.
Support Hours: 24/7 in English and Urdu.
Privacy principles only matter if they're actually applied. Here's how ek777's data commitments work in everyday scenarios.
ek777 receives only a transaction confirmation from your payment provider — not your full Easypaisa PIN, JazzCash credentials, or card details. Your payment information is protected end-to-end through certified processors.
Your betting history is stored securely in your ek777 account, visible only to you and authorised ek777 staff. It is used for dispute resolution and personalisation — never shared with third parties or used for profiling beyond your own account.
Game session data on ek777 is recorded for fairness auditing and responsible gaming monitoring. Game providers receive a pseudonymous identifier — not your name, CNIC, or contact details — to operate the game session.
These rights belong to you regardless of how long you've been an ek777 member. Contact support@ek777.cash to exercise any of them.
Request a full export of all personal data ek777 holds about you — account details, transaction records, communications, and more.
If any personal data held by ek777 is wrong or outdated, you have the right to have it corrected promptly.
Ask ek777 to delete your personal data where there is no longer a legal or contractual basis for keeping it.
Receive your personal data in a structured, readable format that you can transfer to another service or keep for your own records.
Ask ek777 to pause the use of your data for certain purposes — for example, analytics — while keeping your account active.
Where ek777 relies on your consent for processing (such as marketing emails), you can withdraw that consent at any time.
Multiple layers of technical and operational security protect every piece of personal data held by ek777.
Every connection to ek777.cash uses full 256-bit SSL/TLS encryption, the same standard as major Pakistani banks.
All stored personal data on ek777 servers is encrypted with AES-256. Stored data cannot be read without the encryption key even if accessed improperly.
ek777 systems are monitored around the clock for unauthorised access attempts, anomalous behaviour, and potential security incidents.
Internal access to personal data at ek777 is limited to staff who genuinely need it, with all access logged and regularly reviewed.
ek777 has built its privacy and security standards around what Pakistani players actually need — transparent policies, fast PKR transactions, and a team you can reach any time with questions.